Bremen - Vitakraft is delighted to have received an outstanding award: the "Glücksmomente 2.0" umbrella brand campaign was honored with the German Design Award 2025 in the "Excellent Communications Design - Integrated Campaigns and Advertising" category.
The German Design Award is considered one of the most prestigious awards for design excellence and is presented annually by leading design experts worldwide. The award confirms the high quality and creativity of the campaign and underpins its success.
"This award is a great signal for us," says Tina Brünjes, Team Lead Brand Communications International at Vitakraft. "With the continuation of our successful umbrella brand campaign, we have made the experience of "moments of happiness" between humans and animals even more emotional and intense. The campaign's creative change of perspective, which puts the viewer in the role of the respective pet owner, was particularly appreciated - this approach was particularly well received by our target group."
The campaign relied on a sophisticated, cross-media strategy that combined social media, addressable TV, native ads and various special formats. This enabled a high reach to be achieved in Germany and internationally and the Vitakraft brand message to be communicated effectively and emotionally.