Beiger Hund und weiß-schwarze Katze sitzen gemeinsam auf dem Gras

Product world

At Vitakraft, we want to make nutrition easy for your pet:
We offer comprehensible and needs-based products for all animals in all situations, at all times. These meet the highest quality standards and are ideally tailored to your pet's nutritional needs.

Heller Hund liegt auf dem Boden, während der Hundehalter ihm Treaties Bits von Vitakraft hinhält

Reward with heart!

Much more than just Beef Stick^®s.

Everyone is probably familiar with our classic Beef Stick^®, but have you also heard of our meat snacks, Bonny Bits or Treaties? As the market leader in the dog snack sector, we are constantly on the lookout for innovations. Products such as Vita Veggies and Vita Naturals are the result of our continuous development.

Treat your dog and bring these and many other snacks home now!

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Braun-weiße Katze steht auf einer Decke und schaut in Richtung Cat Yums von Vitakraft

Always the right thing!

Variety for every need.

From carefully balanced staple food to tempting treats, you'll find everything your cat's heart desires. Discover the delicious menus, extra meaty treats or tender mousse varieties with Poésie^®. For more time together with your cat, try our popular Liquid Snacks, classic Cat Sticks^® and many other cat snacks.

Bring pure indulgence to your cat!

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Zwei bunte Wellensittiche sitzen auf einem Vitakraft Futterring

The original!

The undisputed number 1!

Quality always comes first for us. Whether main food or snacks - we deliberately avoid unnecessary additives such as sugar, and have done so since the introduction of our original, the Kräcker^®. It goes without saying that our products are ideally matched to the needs of the respective bird species. With Vitakraft you always choose the best, whether for the birds in your home or in your garden.

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Braunes Kaninchen liegt auf dem Sofa, neben ihm stehen die Carotties von Vitakraft

Perfect for our little ones!

Always by your side - right from the start.

Since 1837, we have been accompanying our youngest children with their first dwarf rabbits, guinea pigs and other rodents. Thanks to our in-depth expertise, we choose our ingredients carefully and deliberately avoid unnecessary additives such as sugar or colorants. Experience a balanced diet with our species-appropriate food mixes such as Menu^® and tempting snacks such as the original Kräcker^®.

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Products for reptiles

At Vitakraft, we want to make nutrition easy for your pet: We offer comprehensible and needs-based products for all animals in all situations, at all times. These meet the highest quality standards and are ideally tailored to your pet's nutritional needs.

Discover now

Products for garden animals

At Vitakraft, we want to make nutrition easy for your pet: We offer comprehensible and needs-based products for all animals in all situations, at all times. These meet the highest quality standards and are ideally tailored to your pet's nutritional needs.

Discover now

Products for ornamental fish

At Vitakraft, we want to make nutrition easy for your pet: We offer comprehensible and needs-based products for all animals in all situations, at all times. These meet the highest quality standards and are ideally tailored to your pet's nutritional needs.

Discover now

Much more than just Beef Stick®s.

Variety for every need.

The undisputed number 1!

Always by your side - right from the start.

Much more than just Beef Stick^®s.