Bremen - one of the leading brands for high-quality pet food - is launching six new products for dogs and cats, which are now available in food retailers, specialist shops and online stores. With Vitakraft® Vita Hearts, Vitakraft is launching an innovative product for cats that not only tastes delicious, but also has functional benefits for the health of the animals.
The needs of pets and their owners in terms of taste, benefits, packaging size and intended use of the products are diverse. Vitakraft's six new products meet these needs and offer additional variety in the snack and toy segment.
"We are particularly proud of our new Vitakraft® Vita Hearts, which not only taste good to cats, but also offer additional health benefits. We are thus optimally fulfilling the growing need of shoppers for functional snacks," explains Sarina Hamann, Head of Marketing International at Vitakraft.
The Vitakraft innovations at a glance:
Vitakraft® Vita Hearts: Innovative snack for cats
The innovative Vitakraft® Vita Hearts are snacks that can do more. Available in three tasty and functional varieties, they not only appeal to the animals' taste buds, but also focus on their health requirements. In the beef variety, Vitakraft® Vita Hearts strengthen the immune system with the addition of beta-glucans, the chicken variety supports healthy digestion with the added prebiotic inulin and the salmon variety promotes healthy skin and a shiny coat with valuable omega-3 fatty acids from algae. Produced at the company's headquarters in Bremen/Lower Saxony, Vitakraft® Vita Hearts stand for an innovative product "Made in Germany".
Vitakraft® Liquid Snacks: New in the Mega Pack
The new Vitakraft® Liquids Mega Pack contains 48 of the popular Vitakraft® Liquid Snacks. The 12 sachets each of chicken, salmon, beef and liver sausage ensure efficient storage - even for households with several cats - and the ideal variety at home.
Beef Burger from Vitakraft®: In a new pack size
Instead of the meaty double pack as before, the Beef Burger from Vitakraft® is now available in a 3-pack - ideal for a tasty snack between meals.
Chews chews
The Chews chews from Vitakraft have been strengthened and offer even more variety to keep dogs occupied in a species-appropriate way: New additions include the Delicious Chews in spiral form, the Dental Chews in triangle form and the Long Lasting Chews as Tripe Rolls and Munchy Sticks.
Vitakraft® Meat Snacks
The large product variety of the popular Vitakraft® Meat Snacks is being further expanded. New to the range are the pure Chicken Strips in natural form, the Pure Duck Bonas Sticks as a supplement to the popular Chicken Bonas and two additional varieties Pure Chicken + Veggie with spinach or sweet potato. All varieties are convincing with monoprotein and are produced without sugar, cereals or preservatives.
Vitakraft® GALAXY GARDEN
The new Vitakraft® GALAXY GARDEN trend toys in insect look for dogs and cats stimulate the play instinct and curiosity in a completely natural way. The different tactile surfaces and materials make each toy unique and playfully activate the senses of the four-legged friends.