On August 1, 2023, Sarina Hamann took over the international marketing management at Vitakraft pet care GmbH & Co. As "Head of Marketing International", she is responsible for brand management in Germany and in the company's foreign subsidiaries.
Sarina Hamann has been with Vitakraft since 2021 and was previously responsible for Brand & Product Management.
Sarina Hamann, Head of Marketing International
"Vitakraft is a successful traditional brand that has been on the market for over 185 years. I am very much looking forward to building on this and strategically developing the brand both nationally and internationally in a highly competitive environment - in line with our ambitious growth targets," says Sarina Hamann.
The Vitakraft brand includes pet food and accessories for dogs and cats as well as rodents and birds. Vitakraft is the No. 1 brand for dog snacks in Germany and Switzerland, and is one of the leading brands in Europe.
Before joining Vitakraft, Sarina Hamann worked in brand management for the Nuk brand at Mapa GmbH. There she was responsible for the strategic development of one of the core product areas of the Nuk brand on an international level.
In her new position, Sarina Hamann reports to Markus Baldus, Managing Director Sales and Marketing International at Vitakraft.